All powerful companies, ideas, products, and people are omnipresent. This is the kind of mind-set from which you must operate – to make yourself (your company) available everywhere. The goal is to make people see you and/or your company, so often that they think of your brand constantly and instantaneously. It’s marketing, it’s brand building. Managing and controlling your brand will determine your long-term success and survivability.

The goal must be – and can be bigger – than “just one person.” It’s all about the company, its people, its vision, its mission, and its spirit. Employees need to be part of the process – they are part of your marketing and branding department, each and every one of them. They are all part of the omnipresence concept. Making your company, your name, your vision, and your purpose all omnipresent. Beyond the people, it is having a broad presence and consistent branding. The goal is to create company visibility and association.  The aim is not to be overwhelming or intrusive, but rather present in a positive way.  This positive presence will enhance the customer/vendor experience and relationship.  Results are achieved by creating a positive impression of the brand. Omnipresence is being available and attentive whenever and wherever your customers/vendors are present.  Service your audience to build loyalty, trust, and long-term relationships. This process will contribute to their overall success and growth and by doing so, your success will follow.

Some key points to this strategy:

• Be present in a multitude of channels: Maintain a presence everywhere.
• Consistent branding: Brand identity is critical. Be consistent in all aspects.
• Customer/Vendor-centric approach: Provide value to both categories.
• Personalization: Enhance the customer/vendor experience – use it to strengthen the relationship
• Use of technology: The digital landscape is ever evolving – be agile and adaptive.