My Business Principles

My Business Principles

May 5, 2026

  • Never compromise non-negotiables.
  • Do not live in fear of your last mistake.
  • Micromanage until there is trust, then get out of the way.
  • Build a qualified team and foster a strong, positive culture.
  • Create a culture in which it is okay to make mistakes and unacceptable not to learn from them.
  • What brought us here won’t take us to the next level.
  • Take responsibility for your role in what happened.
  • Embrace setbacks.
  • Create positive peer pressure by challenging one another.
  • Beat your prior best.
  • Treat the company’s money like your own.
  • View each crisis as an opportunity.
  • Be radically open-minded but not easily persuaded.
  • Fight any temptations to lower expectations and standards – don’t lower the bar.
  • Treat your people right or someone else will.
  • Identify and don’t tolerate the problems that stand in the way of your achieving those goals.
  • Create an environment where the team is taken care of financially and professionally.
  • Be crystal clear on what the deal is.
  • Recognize how to get beyond disagreements.

Weekly Farm News

Sergio’s crew hard at work cleaning the fuelling station pad